Pixelblocks was a toy company based in Los Angeles, California. The original idea came from Jay Simmons, a television engineer, who saw the power of pixels in physical form. I took the idea, redesigned the product and built a company around it. I started the company, acquired funding, and built the company until the toy was in 2500 shops across the USA.


  • President

  • Design Chief


  • Design & manufacture of physical block

  • Design of supplement materials

    • Play books

    • Packaging

    • Marketing materials

  • Design of NY Toy Fair booth


  • Successful manufacture of the block in China

  • Sales to more than 2500 toy stores across the USA

  • Multiple toy awards received

  • 2 patents accepted